Negotiating Basics (part 4) - Key Principles
Learn the key principles of negotiating and why you should apply these principles to every negotiation.
Video Summary:
The keys to effective negotiation are:
Clear objectives
Thorough preparation
Good personal relationships with the other side
It's essential to begin with clear objectives
You will probably need to modify your goals as the negotiations proceed
You will want to master the key facts and figures and check them for accuracy
Hard information will usually help win the negotiation
You may want to consult experienced colleagues and other experts for advice
Rehearse your case presentation before the negotiation
Make sure you research as much as possible about the other side's objectives
Research the people you will negotiate with and get to know them on a personal level
The key to negotiation success is often a personal relationship between negotiators
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